
WE STAND FOR
- INNOVATION
- PERFORMANCE
- MADE FOR MOVEMENT
- ZERO DISTRACTION
- STYLE WITH PURPOSE
OUR PRODUCT PROMISE
Create quality product that works as hard as you do.
Penna strives to lead the premium style x performance apparel offering for the health wear industry. Our promise is to create quality product that works as hard as you do.
We know that perfection only comes through conversation and listening to the professionals who work across the ecosystem that is healthcare. It is our priority to incorporate this feedback, driving constant improvement on the entire journey from concept to consumer, making Penna inclusive and loved by many.
Here at Penna, we are striving to build a community who know we will listen and work hard to deliver on our promise of style that performs: Health wear that is designed and innovated by you, for you.
If you want to learn more about Penna, please visit our FAQ page.
OUR VALUES
Respect / Teamwork / Collaboration / Pride

PENNA IN PRACTICE FEATURING VIPP
Penna supports VIPP (Venous Insufficiency Personal & Practical)’s mission, standing behind the broad and inclusive message of venous health promotion through:
- Science and Education
- Awareness and Humanitarian Engagement
Penna is honored to partner with the Venous-lymphatic World International Network (v-WIN) foundation by providing first-class performance healthwear. v-WIN is the largest global not-for-profit network dedicated to proper vein-lymphatic care.
v-WIN develops major world congresses, top scientific research lines, humanitarian educational missions and public health awareness initiatives. The focus is on lower limbs venous and lymphatic disorders: a condition afflicting more than half of the population.
The major 2025 initiative will happen in Rome from September 3-6, during the historic Jubilee. v-WIN educational initiatives open to the public are included in the program and the registration is FREE. Click Here to learn more.

THE PENNA BRAND STORY
Longtime friends, David and Grant often discussed trends in apparel.
Dr. David Shouhed, a prominent dentist, had been frustrated by the lack of options in the medical apparel industry. Despite advances in materials and fits, David still found premium options to be lacking true innovation.
Premium materials, fashionable silhouettes, and lightweight protection were nonexistent. David was constantly tailoring and modifying existing brands to fit his needs, a pain-point shared by many of his colleagues.
Grant Barth, with his 30+ years of global apparel experience leading brands like Nike and Levi’s, saw the opportunity to treat medical professionals like elite athletes. By using superior materials, elevating performance, and using silhouettes borrowed from sportswear, they could cater to the specific needs of medical professionals.
Together, Grant and David created Penna: premium, performance, stylish healthwear for the modern medical professional. After incubating the brand alongside industry professionals, Team Penna is excited to now share it with all of you.
OUR VALUES
Respect / Teamwork / Collaboration / Pride

TRACK OUR PROGRESS
Where can you find Team Penna?
Subscribe to our mailing list below, and find us on social media:
Instagram @pennawear
Facebook.com/pennawear